Looking at Christianity’s handshake with media in India (Book Review)
July-21-08 11:45:56 PM by IANS ( 1 comment )

By Papri Sri Raman
Book: “Strong Religion, Zealous Media”; Author: Pradip Ninan Thomas; Publisher: Sage Publications; Pages: 207 The book is a result of a two-year study done in Chennai by Pradip Ninan Thomas, an associate professor at the School of Journalism and Communication at the University of Queensland, and naturally an academic point of view.
“(It was) inspired by a comment about conversions and riots in Gujarat by the historian William Dalrymple in an article several years ago,” Thomas told IANS.
“It suddenly opened my eyes to the fundamentalism that is getting entrenched in Christianity across the world, in Brazil, (South) Korea, Africa and also in India.”
One of the reasons why Thomas took up the study of modern-day Christian fundamentalism in Tamil Nadu is because as many as 62 million people in the southern state follow the religion.
“Chennai is today considered the fastest-growing hub of Christianity in South Asia,” he says.
His study is preceded by Lionel Caplan’s 1987 work “Fundamentalism as a Counter-Culture: Protestants in Urban South India” and Susan Bayly’s 1994 study in southern Tamil Nadu and Kerala, “Christians and Competing Fundamentalism in South Indian Society”.
Thomas has left himself open to criticism that he is playing directly into the hands of rising Hindu and Islamic fundamentalism by choosing to investigate how neo-Christian camps in India use the media and its audio-visual power to hypnotise their constituencies with “good news”, miracles and blessings.
Thomas writes that “Christian fundamentalists”, like Islamic fundamentalists, “belong to a global umma and harbour real and perhaps imagined…longings directed towards making all of god’s people Christian”.
Thomas says he himself is a practicing Christian, but that it is time “mainstream churches” begin looking at “Christianity in India and begin going to the media more” to halt what he calls “Karaoke” Christianity.
His concern is delivered in his critique of the media-supported Joshua project, the Christian Broadcasting Network and the evangelism of GOD TV, the 700 Club, Num TV of the Chennai-based organisation Jesus Calls, the Rede Record TV Network belonging to Brazil’s Pentecostal movement and such other mass followed sects.
He fears that more and more the “worship experience on a Sunday” is being overtaken by rallies like those organised by Benny Hinn Inc (in the US).
“Politics of mis-recognition certainly applies to Christian broadcasting in India,” Thomas notes.
The book takes a close look at India’s Pentecostal and neo-Pentecostal movements, their use of radio, television, merging church space with multi-media.
Thomas says his is a “wake-up call” to the traditional church in India to recognise the danger of fundamentalist incursions into a faith that is largely seen as beneficial and peaceful, surviving for several thousand years in a multicultural, multi-religious space, which this subcontinent has provided.
Warning against “evangelic spectacles” and various “brands of exclusive Christianity”, Thomas gives the example of “militantly pro-conversion events” like the “Every Tribe, Every Tongue” convention in 2006, attended by political bigwigs like P. Chidambaram and from the self-proclaimed atheist Dravidian party the DMK and 20,000 others who had gathered in Chennai from all across tribal India.
The event was supported by the International Living Mission; the stated objective of this group is: “In India itself there are more than 500,000 villages who have never heard about Jesus. There is neither a church nor has any missionary been in these parts. Our responsibility as the chosen one of god is to make an opportunity for these people so that they too can hear the word of god.”
Such events generate “new meaning for religion and politics, simultaneously mixing the religious with business and finance, creating spectacular events and media personalities”, Thomas points out.
“Liberal Christians…along with many others in India certainly have serious misgivings about” this kind of aggressive proselytisation, Thomas says.
“The traditional church is, however, reluctant to admit it and take action against this, especially in the face of rising Hindu and Islamic fundamentalism.”
The traditional church “keeps quiet” because it “feels the need to maintain unity” among Christians of all denomination, Thomas says, advocating that traditional religion, including traditional Christianity, should search for a media model like Canada’s “Vision TV” to reach out to India’s pluralist multitude.

http://www.thaindian.com/newsportal/uncategorized/looking-at-christianitys-handshake-with-media-in-india-book-review_10074366.html

It is not a problem in India.

It is a problem to Canada too!.

Pastor Rev.Paul Dhinakaran is bringing his brand of evangelical christianity to TO also recently. He is building a Prayer Tower in Toronto for Desi converted christians in TO.

If you look at it closely it all is like the coffee business.

We had Coffee Time and then followed by Tim Hortons and later the US giant is entering with Starbucks. There will be initial hooplah and when the flavor dies down they will revert back to the home made coffee.

The fundamental dynamics of these conversions are like franchising businesses and also trying to take over the bigger market section. It starts with foot traffic and then followed by price wars, campaigns, coupon deals and atlast being taken over or being replaced by a newer owner.

Today people forget the original product that it "Coffee" in our business sense or "Jesus" in the religious sense and are more enamoured by "Timmys" or "Benny Hinn".

Later on we will find the desi version of the same concept reaching their shores like "Barista" the Tata coffee shop or our "Paul Dhinakaran".

It is all a fad and then they will all revert back to original.

We can also extend the same to our own Avon or any MLM business.

Best is to Ignore

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Sunny Leone a true Canadian DESI now back in India !.