Hi,

I'm working in York University in Department of Geography. We are doing some project on Indian immigrants and their consumer behaviour in Canada(Brampton, Scarborough, Etobicoke area). I hope you are intersted, send me your reply as soon as possible then I will send you paper.

Consumer Behaviour Survey of Immigrants from India


• First, we would like to learn about your attitudes towards shopping

1. On a scale of 1 to 9, can you tell me how strongly you agree or disagree with each of the following statements? 1 means ‘completely disagree’, and 9 means ‘completely agree’. Please circle a number to each statement in the table.

Completely
Disagree Disagree Neutral Agree Completely Agree
Don’t know

I enjoy shopping 1 2 3 4 5 *
I like shopping because it gets me out of the house 1 2 3 4 5 *
Window-shopping is a waste of time 1 2 3 4 5 *
Malls are the best place to kill time 1 2 3 4 5 *
Goods available in Indian stores cater more to my tastes
1 2 3 4 5 *
I am more comfortable shopping in an Indian store
1 2 3 4 5
Shopping is fun 1 2 3 4 5 *
Shopping is a nuisance 1 2 3 4 5 *
I like one-stop shopping 1 2 3 4 5 *
I go shopping only when I need to buy something 1 2 3 4 5 *
I don't mind going out of my way to get to shops offering lower prices 1 2 3 4 5 *
I do a lot of price comparison for anything I intend to purchase 1 2 3 4 5 *
I look at flyers and newspapers advertisements before shopping 1 2 3 4 5 *
I shop at the closest grocery store to home 1 2 3 4 5 *
I hate grocery shopping 1 2 3 4 5 *
Indian stores cater to all my grocery needs 1 2 3 4 5 *
Groceries from Indian stores are generally cheaper than from the mainstream ones
1 2 3 4 5 *
Shopping in Indian grocery stores is not as pleasant as in mainstream stores 1 2 3 4 5 *



• Now I would like to know about the grocery shopping habits of your household

2. Who in your household does the grocery shopping most of the time?
(a) Me (c) My spouse and I
(b) My spouse (d) Other (Please specify ___________________)

3. Who in your household decides what grocery to buy most of the time?
(a) Me (c) My spouse and I
(b) My spouse (d) Other (Please specify ___________________)


4. Please provide the name and if possible, the location of the mainstream, Indian, and other ethnic supermarket that is closest to you?

(a) Mainstream store: Name _____________ Major intersection _______________________
(b) Indian store: Name _____________ Major intersection _______________________
(c) Other ethnic store: Name _____________ Major intersection _______________________

5. How often does your household buy groceries?
(a) ____ times/week (c) Less than once per week
(b) Once per week (d) Other (Please specify __________________)

6. When does the major grocery shopping trip of your household usually take place?
(a) Weekend
(b) Weekday
(c) We don’t have a major shopping trip
(d) We go to the supermarket almost every day
(e) We go on impulse or whenever we need anything
(g) Other (Please specify_____________________)

7. When did you have your last major grocery trip?

(a) within the last week (c) a month ago (e) don’t remember
(b) two weeks ago (d) several months ago


On the last major grocery shopping trip of your household, how many different supermarkets and/or grocery stores were visited? ________

How many of them were Indian grocery stores? ________

During that trip, did you combine grocery shopping with other purposes?
(a) No. (b) Yes.

If yes, what was the other purpose?
(a) Breakfast/lunch/dinner (d) Children’s activity
(b) Other shopping (e) Visit friends/relatives
(c) Visit to the temple (f) Others (Please specify______________________)


What was the origin of the last major grocery-shopping trip of your household?
(a) Work place (b) Home (c) Other (Please specify_________)

How did you get to the supermarket/grocery store on that trip?
(a) I Drove (c) I got a ride (e) Public transit
(b) My husband drove (d) Walked/Bicycled (f) Taxi

8. Do you sometimes fill your grocery need from other ethnic supermarkets/grocery stores, such as Korean store, Chinese store, or Italian store?
(a) Yes (b) No (please go to question 10)

If yes, how many times a year do you go and what do you usually get?
I / we go there ____times a year; and I / we usually bought:___________________

9. How many times a month do you and your family eat out? ______times/month

Among this, how many times a month do you go to Indian restaurants? ____ times

10. Where does your household buy the following goods? Please check ( against the most appropriate and briefly explain why.

Only Indian or South Asian stores Mostly Indian or South Asian
Stores Half
&
half Mostly
Canadian stores Only
Canadian stores I don’t buy this item at all Brief Reasons
Meat
Fish
Vegetables
Fruits
Cereal/ bread
Milk & other dairy products
Rice and flour
Spices
Condiments (salt, oil, sugar, etc.)
Personal Hygiene Products
Household Cleaning Products
Soft drink & Water


11. Please name, to a maximum of three, the Indian and the mainstream Canadian supermarkets/ grocery stores that are most frequently visited by your household?

Indian stores Name Major street intersection
Most frequently visited
2nd most frequently visited
3rd most frequently visited
Canadian stores
Most frequently visited
2nd most frequently visited
3rd most frequently visited





• Now I like to learn about your consumption of health services

12. Do you have a family doctor?
(a) Yes (b) No (Please go to question 13)

What is her/his ethnic background? (If you have more than one family doctor, please consider the one you visited most in the last six months)?
(a) Indian (b) Other South Asian (c) Other (please specify) _____________

In what language do you and your family doctor communicate?
(a) English (c) Hindi (e) Punjabi
(b) Bengla (d) Gujarati (f) Other (Please specify________________)

Who referred you to this doctor?
(a) friends/relatives (d) Bell Yellow Pages (g) Other (Please specify)
(b) Indian newspapers (e) Indian Yellow Pages _________________
(c) English newspapers (f) Internet

Can you tell me the major street intersection of your family doctor’s office? ____________________

Approximately how many times a year do you visit your family doctor? ____ times/year

13. I prefer seeing a family doctor of:
(a) Indian origin (b) Non-Indian origin (c) It doesn’t matter

14. I feel more comfortable in communicating with my doctor in
(a) English (d) Gujarati (g) It doesn’t matter
(b) Bengla (e) Punjabi
(c) Hindi (f) Other

15. Do you have a dentist?
(a) Yes (b) no (Please go to question 16)

What is her/his ethnic background? (if you have more than one dentists, please consider the one you currently visit most often)?
(a) Indian (b) Other South Asian (c) Other (please specify) ___________

In what language do you and your dentist communicate?
(a) English (c) Hindi (e) Punjabi
(b) Bengla (d) Gujarati (f) Other (Please specify________________)

Who referred you to this dentist?
(a) friends/relatives (d) Bell Yellow Pages (g) Other (Please specify)
(b) Indian newspapers (e) Indian Yellow Pages _________________
(c) English newspapers (f) Internet



16. I prefer seeing dentist of?
(a) Indian origin (b) Non-Indian origin (c) It doesn’t matter

17. I feel more comfortable in communicating with my dentist in
(a) English (d) Gujarati (g) It doesn’t matter
(b) Bengla (e) Punjabi
(c) Hindi (f) Other

18. Did you ever go for a Ayurved (or Indian herbal doctor) in Canada?
(a) Yes (b) no


• Can you tell us something about your consumption of travel and banking services?

19. Within the past 3 years, how many times did your family use the service of any travel agency in Canada? ______ times (if none, please go to question 20)

Of these, how many times were the services from Indian- or South Asian-owned travel agencies? ______

What were the purposes of travel when you used the services of these Indian travel agencies? You can check more than one answer.

(a) home visit to India (c) businesses
(b) pleasure (vacation etc.) (d) Other (Please specify_____________________)

Why did you choose these Indian travel agencies? (Circle those that are relevant)
(a) They offered good price
(b) Their agents spoke Hindi, Bengla, Gujarati, Punjabi
(c) They provided better services
(d) I like their packaged tours
(e) Others (Please specify ____________________)

How did you learn about these travel agencies?
(a) friends/relatives (d) Bell Yellow Pages (g) Other (Please specify)
(b) Indian newspapers (e) Indian Yellow Pages _________________
(c) English newspapers (f) Internet

20. If you are planning for a vacation or a home visit in the near future, will you choose an Indian travel agency for your travel arrangement?
(a) yes (b) no (c) I don’t know

21. Does your household have a banking account with either the State Bank of India or ICICI in Toronto?
(a) yes (b) no (c) I don’t know

Do you find its locations convenient? (a) Yes (b) No

What is the primary purpose of this banking account?
(a) savings and deposits (c) sending money to India
(b) day-to-day chequing (d) receiving money from India (e) Others __________

Is this the only banking account your household have in Canada? (a) Yes (b) No
 Now I would like to ask you some questions about the purchase of electronic goods

22. Please tell us where you LAST bought the following electronic products?


From an
Indian or other South Asian store
From a
Mainstream Canadian
Store
(Please name) Bought before coming to Canada
Others (eg. gift)
Don’t have one
TV
DVD player
Digital Camera
CD player
MD player or Ipod
Computer
Small kitchen
Appliance
(Toaster etc.)

23. When you shopped for these electronics in Canada, did you shop around?
(a) Yes (b) No

24. If you have been to Indian stores selling electronic goods, how do you evaluate the service (including after-sale service) of these stores compared to Canadian stores? Please circle the most relevant number.

1 2 3 4 5 *
Indian Stores:
Much lower Somewhat lower Same Somewhat higher Much higher Don't know

25. If you have been to Indian electronic stores, how do you feel the price of goods in these stores compared to Canadian stores? Please circle the most relevant number.

1 2 3 4 5 *
Indian Stores:
Much lower Somewhat lower Same Somewhat higher Much higher Don't know


• Now I like to learn about your media habits and how you feel about Indian culture

26. How often do you watch English TV?
(a) everyday (c) a few times a week (e) seldom
(b) only on weekends (d) once a week (f) never

27. How often do you watch Indian TV?
((a) everyday (c) a few times a week (e) seldom
(b) only on weekends (d) once a week (f) never

28. How often do you read English newspapers?
(a) everyday (c) a few times a week (e) seldom
(b) only on weekends (d) once a week (f) never

29. How often do you read Indian newspapers?
(a) everyday (c) a few times a week (e) seldom
(b) only on weekends (d) once a week (f) never
30. How often do you rent/buy English videos/movies?
(a) at least once a week (c) once a month (e) never
(b) once every 2 weeks (d) occasionally

31. How often do you rent/buy Indian videos/movies?
(a) at least once a week (c) once a month (e) never
(b) once every 2 weeks (d) occasionally

32. How often do you communicate in your origin language at work?
(a) always (c) half of the time (e) never
(b) most of the time (d) occasionally

33. How often do you communicate in your origin language after work?
(a) always (c) half of the time (e) never
(b) most of the time (d) occasionally

34. The following are some statements on your daily life and how you feel about the Indian culture. Please indicate on a scale of 1 to 5, how strongly you agree or disagree with those statements. 1 means completely disagree, 5 means completely agree. Please circle one number for each statement in the table.

Completely
Disagree Disagree Neutral Agree Completely Agree
Don’t know

It’s very important to maintain Indian culture 1 2 3 4 5 *
It’s very important that my children can speak Hindi, Gujarati, Punjabi, or Bengla 1 2 3 4 5 *
I don’t mind if my children don’t know Indian culture, including its history, literature, and customs 1 2 3 4 5 *
Diwali is the most important festival for me 1 2 3 4 5 *
Eid is the most important festival for me
I pay quite a bit of attention on news related to India 1 2 3 4 5 *
It’s important to immerse in the Canadian way of life 1 2 3 4 5 *
I trust Indian traditional medication 1 2 3 4 5 *
All my close friends are of Indian origin 1 2 3 4 5 *
After work, I go out mostly with non-Indian friends 1 2 3 4 5 *
I prefer living in a neighbourhood with few Indians 1 2 3 4 5 *
People I rely on for advice about important decisions are all Indians 1 2 3 4 5 *
I frequently correspond with friends still in India 1 2 3 4 5 *
In my spare time, I browse Indian websites much often than English ones 1 2 3 4 5 *
If grocery is available at the same price in both an Indian and a mainstream Canadian store, I tend to get it at the Canadian store. 1 2 3 4 5 *
If an electronic good is available at the same price in both an Indian and a mainstream Canadian electronic store, I tend to get it at the Canadian store 1 2 3 4 5 *
When shopping, I like to be served in Hindi, Bengla, Punjabi or Gujarati 1 2 3 4 5 *

• In the following section, we would like to ask you some questionnaires about yourself.

35. Can you indicate which age group you belong to?
(a) under 20 (c) 30-39 (e) 50-59
(b) 20-29 (d) 40-49 (f) over 60

36. Please indicate your gender. (a) Female (b) Male

37. What is your marital status?
(a) Single (b) Married (c) Other

38. What language do you speak most often at home?
(a) English (b) Hindi (c) Bengla (d) Gujarati (e) Punjabi (f) Other

39. Can you write clearly the 6-digit postal code in your address? _____________

40. How long have you been living at your current address? ____ year(s) and ____month(s)

41. How long have you been in Canada? ____ year(s) and ____month(s)

42. Before you immigrated to Canada, where did you live?
(a) India (b) UK (d) Other (Please specify: _____)

43. Please indicate the number of people in your household of the following age groups.
0 - 4 years: _______ 13 -18 years: ______ 45-64 years: ______
5 -12 years: ______ 19 - 44 years: ______ over 65 years: ______

44. How many people in your household are of Indian background? _____

45. Do you drive?
(a) Yes (b) No

Do you have the use of any vehicle whenever you want?
(a) All the time (b) Most of the time (c) Sometimes (d) Rarely (e) Never

Without a car, how do you get around?
(a) Walk (b) Get a ride (c) Bicycle (d) Public transit (e) Taxi

46. What is your highest level of education:
(a) Less than secondary (c) Diploma (e) Graduate degree (Master or PhD)
(b) Secondary (d) Bachelor degree

47. Have you received any education in Canada?
(a) No (b) Yes.

If 'yes', what is the degree/diploma/certificate you have received or expect to receive? _____________
48. Which of the following best describes your current work status?
(a) Full time paid-employee (d) Part time self-employed (g) Not working
(b) Part time paid-employee (e) Full time housewife (h) Retired
(c) Full time self-employed (f) Unemployed (i) Student

48. If you’re working, what is your occupation? ________

49. Can you indicate which of these comes closest to the total annual income of your household from all sources, before tax and social insurance is deducted? (in Canadian dollars)

(a) Below 30,000 (c) 50,000 - 69,999 (e) 90,000 - 110,999
(b) 30,000 – 49,999 (d) 70,000 – 89,999 (f) over 120,000


• Now I would like to know some of your previous shopping habits before you moved to Canada

50. Can you rate how strongly you agree or disagree with the following statements on a scale of 1 to 5? 1 means ‘completely disagree’ and 5 means ‘completely agree’.

Completely
Disagree Disagree Neutral Agree Completely Agree
Don’t know

In India, I usually shopped with families. 1 2 3 4 5 *
In India, I shopped several times a week. 1 2 3 4 5 *
In India, I quite enjoyed window shopping. 1 2 3 4 5 *
Grocery shopping was done daily at home before. 1 2 3 4 5 *
In India, I always went to tradition open markets for grocery instead of supermarket. 1 2 3 4 5 *
In India, I had groceries delivered to my house. 1 2 3 4 5 *
In India, I had servants grocery shop for me.
The shopping environment in Toronto is better. 1 2 3 4 5 *
Shopping in India was more interesting. 1 2 3 4 5 *
I shop more often in Toronto. 1 2 3 4 5 *
I buy less here. 1 2 3 4 5 *
I enjoy shopping more in Toronto. 1 2 3 4 5 *
Here in Toronto, I always shop alone. 1 2 3 4 5 *
Here in Toronto, I always shop with my family. 1 2 3 4 5 *
I go for brand names when I shop here. 1 2 3 4 5 *


THANK YOU VERY MUCH FOR YOUR TIME!

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