The students at Centennial College, Scarborough showed once again their prowess in winning a tough competition. They won the 2nd place (Silver) Medal at the 2008 Ontario Colleges Marketing Competition in the Direct Marketing category. The students are Lorraine D’Souza in the Marketing Program and Jason Farley, a soon to be double major in International Business & Marketing Programs, School of Business.
The students managed a daily tough routine of regular classes and training for the competition for a good two months in advance. Lorraine whose parents are from Mumbai, India lived in the middle east and moved to Canada --loves Marketing and plans to go to University to earn a degree. She cooks, plays curling, and has worked with top management in a Marketing intern position. An excellent student across her program, she is a role model of perseverance and hard work.
Jason, born in Canada to parents immigrated from Barbados, is Executive V.P of CCSAI, the student body and is hoping to launch his career as an entrepreneur. Juggling classes, student association duties, managing several student clubs, plays American football, plus excels at track and field events-- Jason typifies Centennial students who are high achievers.
Their Coach is Prof Shanker (Shanks) Seetharam, Coordinator International Business Programs, Business and Management, School of Business. Originally from Bombay, India, Shanks is known to be an industry professional with a proven track record at Centennial College and in the Marketing world in Canada, USA and India..
Heading the OCMC team is Prof. Linda Donville, School of Business- Business & Management Programs. The students, faculty and management see amongst Linda’s many accomplishments, an excellent facilitator, motivator and friend to students and faculty. She works long and into late hours nailing down every small detail. Linda teaches a variety of core subjects in Marketing and is an industry professional with a proven track record at Centennial College.
This flagship event is made possible by the ongoing dynamism, commitment, and enthusiasm from David Johnson, Dean, School of Business. Known for ongoing innovativeness and leadership he is known to ever support student and faculty initiatives such as this competition.
A tough win, the competition covers eight Case events plus Job Interview, Sales Presentation and Quiz Bowl. Centennial College sent a contingent of Coaches and student teams as well to cover every category. Weeks of hard work and great team spiritedness and students learn valuable lessons.
At the competition venue, once the students receive their case, crunch time begins! They have a half hour to read and analyze the case and prepare the solutions and presentation strategy ( with the exception of IMC case wherin competitors get 1 hour). They are escorted to a judging room where they are allotted just 15 minutes to deliver their presentation and 5 minutes to field questions. The judges are industry professionals, faculty and senior government officials.
This prestigious competition is hosted annually by an individual college and is driven as a student-centred event with volunteer faculty providing organizational assistance. The OCMC provides students with enormous opportunities to participate, and network. The event is funded annually by corporate sponsors, the host college, and registration fees.
This year the competition was hosted by Niagara College, and the venue was The Sheraton on the Falls, Niagara Falls November 13 and 14.
For more information contact Prof Shanks 416-289-5000 extn2276
or send him an email at
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